Last Friday (29th Nov 2013) I had a fun assignment to work with RedBee Media and the BBC on a series announcement for the new Sherlock, the worldwide TV phenomenon starring Benedict Cumberbatch. The simple yet brilliantly effective idea was to drive a hearse round some key London landmarks from the TV series with a floral tribute spelling-out the broadcast date for the first new episode.
One of the fan favourite locations is North Gower Street and the hearse was greeted by dozens of people who had waited patiently for hours. At the end of photographing various different angles, several of the long-suffering followers asked if I would shoot a 'jumping picture'… so here it is!
Just like to say that their enthusiasm and dedication helped bring the day to life. Thank you to all involved. #sherlocklives